Coldwell Banker’s YouTube Channel which was launched in May 2009 becoming the first brand to fully tap into the power of video. Since its launch, On Location has been among the top ten most-viewed brand channels on YouTube and is the leading real estate brand page on the site. On Location focuses on real estate search and insights offering consumers a new way to search for and interact with real estate information, listings and local insights via video. Our agents can upload videos to Coldwell Banker On Location through CBWorks. Below you will find a video on Coldwell Banker On Location.
Lead Router is an incredibly powerful tool designed to help our agents make the most of every real estate lead. This truly revolutionary system combines the power and efficiency of sophisticated online software with the ease of use of your own cell phone. Lead Router allows us to capture leads within seconds of the initial inquiry. Statistically, quick response time equals successful contacts for internet leads. Our goal is to contact each lead within five minutes of the lead submission. Our leads are generated through our on-line relationships with numerous sources. Leads are converted to voice and e-mail message and routed to Coldwell Banker Elite’s Coordinator for Business Development within seconds and then delivered to our agents.
Coldwell Banker University keeps Coldwell Banker brokers and sales associates among industry’s top professionals. Coldwell Banker sales associates and brokers have long been known as some of the most professional and educated in the industry. Coldwell Banker University courses keep them on the leading edge while providing them with ongoing accreditation. In 2008, nearly 4,000 Coldwell Banker professionals took advantage of approximately 200 programs offered at various venues across the nation, including several regional, national and international Coldwell Banker events. In addition, Coldwell Banker University offered virtual class sessions to more than 10,800 Coldwell Banker professionals in 2008. The online courses allow participants to experience the benefits of the live and on demand classroom setting while saving on travel costs and time away from the office.
Coldwell Banker University’s Professional Development Series provides a blended approach to learning that combines Coldwell Banker brand strengths with industry experts. The Series offers Instructor Led Virtual Classes, Webinars, and Management Development Programs online, at convenient times to fit your schedule.
Coldwell Banker Elite has purchased a subscription to the Professional Development Series for our entire company for FREE. This allows our agents unlimited usage of the program.
Instructor Led Virtual Classes
New Sales Associates
• eFastStart (New to industry) • BOO$T (Growing their business)
Experienced Sales Associates
• Breakthrough • Breakout • Two Coldwell Banker System exclusive courses developed by Real Estate Champions
Branded Certifications
• Coldwell Banker Previews International and the Luxury Market
Webinars
Each month, webinars are hosted by industry experts virtually, allowing our agents to attend the sessions conveniently from their office. Current industry topics presented by the experts, keep sales associates ahead of the competition. Below you will find a list of some of the industry experts who will be holding these webinars:
• Dirk Zeller • Matthew Ferrara • Judy LaDeur • Steve Woodruff • Martha Webb • Dennis Walsh • David Knox • CBRELLC Leadership Tea
The Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews program was acquired by Coldwell Banker in 1980. The exclusive group of certified Coldwell Banker Previews Property Specialists make up less than 10 percent of the more than 105,000 Coldwell Banker sales associates worldwide. Coldwell Banker Previews International property specialists participated in nearly 16,670 transaction sides of homes priced at $1 million or more in 2008 with a total sales volume of $31.2 billion. The average sales price for luxury home transaction listed and/or sold by the Coldwell Banker System in 2008 was $1.88 million. The highest priced home sold in 2008 was $34.5 million. On average, Previews handles $85.5 million in luxury homes sales every day.
Coldwell Banker's national advertising efforts put the Coldwell Banker brand in front of consumers where and when it counts. In addition, local marketing materials enable our agents to mirror Coldwell Banker's national message in our local market. Coldwell Banker offers our agents multiple resources for their advertising efforts including:
ColdwellBanker.com provides FREE web sites for all of our associates, giving them internet exposure with their listings and information. Each personal website has IDX Feed, Showcase Listings, Profiles, Custom Pages, Links, Agent Space (Blog Site), Easy to Use Editor and more!
Coldwell Banker has consistently been at the forefront of the real estate industry, including:
February 2008 – Coldwell Banker intranet site, www.coldwellbankerworks.com is named one of the best by the Nielsen Norman Group’s report Intranet Design Annual 2008: The Year’s 10 Best Intranets.
February 2008 – The Coldwell Banker “100 Homes for Habitat” raised over $6 million for local Habitat for Humanity chapters.
May 2008 – Coldwell Banker Home Tracker is one of five finalists in the American Business Awards in the category of Software Programming/Design. In the same month, Coldwell Banker became the first national real estate brand to offer listings on a mobile GPS device.
June 2008 – “Housetrology” is released on Facebook by Coldwell Banker, making the real estate company the first to develop an application on the social networking site.
October 2008 – Coldwell Banker launches and promotes the 10-Day Sales Event, which included approximately 36,000 sellers. Also another first for Coldwell Banker – www.coldwellbanker.com is configured for Blackberry® and iPhone users.
December 2008 – International listings, via www.coldwellbanker.com, became available on Blackberry® and iPhone.
The Coldwell Banker brand has been a real estate industry champion and pioneer since it was founded on August 27, 1906. Today, Coldwell Banker continues to take great pride in its rich heritage, but also continues to evolve and meet the needs of a changing consumer. In 2008, Coldwell Banker Real Estate LLC was again ranked as the No. 1 real estate company and No. 12 franchisor overall by Franchise Times1 magazine in its annual “Top 200” issue. It was the ninth straight year that the Coldwell Banker brand topped the real estate industry. Also, www.coldwellbanker.com was the most visited traditional real estate brand Web site in 2008 according to Nielsen Net Ratings.
Coldwell Banker is considered to be the Web pioneer in the real estate industry as the first national brand to offer a national real estate Web site. Coldwell Banker Real Estate LLC launched coldwellbanker.com in 1995. Always ahead of the curve, coldwellbanker.com launched such recent innovations as:
Added the ability to search for all the listings in thousands of places with our new expanded search of MLS’s across the country.
Mobile versions of the website on both the iPhone and Blackberry that allows you to search for listings and Sales Associates in 28 countries across the globe.
The “Housetrology” application for both coldwellbanker.com and Facebook that acts as a fun, interactive quiz to help you determine the type of home you should live in.
Became the first national real estate brand to deliver listings to a GPS device, the Dash Express.
Expanded our online presence into social media outlets with a branded Facebook page and the YouTube channel.
Launched Agent Space which allows Coldwell Banker sales associates to showcase their knowledge of their communities.
In 2008, more than 31 million users visited coldwellbanker.com helping make Coldwell Banker the #1 national real estate brand online according to Nielsen Net Ratings.
