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Positioning Your Home to Sell

We offer advertising and marketing resources that really make sense!  There are ever evolving technology trends that are shaping our industry.  We take the steps necessary to stay ahead of the curve and the competition.  Coldwell Banker Elite provides a service to our sellers - the EliteEDGE Listing Distribution System.  According to the National Association of Realtors's Profile of Home Buyers and Sellers, 88% of consumers use the internet to research and find homes.  We have developed a robust system to ensure that our Associates can offer their Sellers the best opportunity to sell their home and property. Once our Associates enter a listing into MLS, the marketing staff will take over and ensure that the listing is distributed to a number of online resources.  In addition to our conventional marketing systems, EliteEDGE will ensure market saturation for the Seller's house listing.


Home BrochuresHOME BROCHURES. Professional home books with listing information, features, photos, local resources, utilities and more.

MRISMLS. Your home will be listed in the largest independent MLS in the country, MRIS (Metropolitan Regional Information Systems).

Marketing PiecesMARKETING PIECES. Professional Marketing Pieces for your home includes, but not limited to, homebooks and flyers. On top of print marketing pieces, our digital Marketing Pieces don't just market you home, they include lead capturing tools that allows our agents to quickly respond to inquires made on your home or property.

Professional Yard SignPROFESSIONAL YARD SIGN. Each listing will get a professional yard sign with agent and office contact information.

MOBILE READY PHOTOGRAPHY. Mobile enhanced listing photos for optimum viewing on mobile devices.

TARGET MARKETING WITH CBX. Targeting marketing with CBx data. CBx is a listing innovation that delivers big data into a visual format that allows for buyer profiles and trend analysis of the marketplace.  CBx allows Coldwell Banker Elite agents to utilize the application to not only help sellers price their home, but identify potential buyers and intelligently craft a strategy to target them.

realtor.comPREMIUM REALTOR.COM. Realtor.com was one of the first online listing distribution websites and sports a tremendous number of daily buyer views.  We leverage the power of Realtor.com with every listing being an upgraded, premium listing on their system.  The upgraded listings really set our listings apart from the competition.

LISTING SYNDICATION. Because of our relationship with MRIS, ListHub, Coldwell Banker and other partners, outside of IDX, we estimate that the listings are distributed to thousands of real estate websites and aggregators including Realtor.com, Zillow.com, Trulia.com and many, many more.  In addition to all of these sites, our Associates are to trained on how to ensure that information and the property descriptions are enhanced to reach maximize search engine optimization.

COLDWELLBANKER.COM. ColdwellBanker.com is one of the most utilized Franchise websites online and ColdwellBankerElite.com is one of the easiest to find websites in the Fredericksburg region.  All of our listings are hosted on these websites, with easy-to-use tools and resources for buyers.  The Coldwell Banker content-rich website is filled with home and rental listings, videos, tips and other blog resources which continues to make Coldwell Banker one of the most visited real estate brands on the web.

zillowZILLOW PREMIER LISTINGS. Zillow.com is one of most buyer's favorite sites to visit.  Coldwell Banker Elite is a proud Premier partner with Zillow and we have had great success with engaging consumers on their platform.  Our listings are updated to the system on a regular basis.  We have setup a partnership with Zillow that allows for a rapid response to buyers and tremendous exposure for our seller's listings.

Single Listing WebsiteSINGLE LISTING WEBSITES. Our distribution system will also create a single listing website, with interactive links to various resources about the listing.

VIDEO DISTRIBUTION. YouTube.com is a powerful way to tell a home's story and let people get to know the home from the inside out.  We've created a branded YouTube channel to host our listings online.  These videos will be posted with agent and company branding and link in back to the listing's website.

CBLineBreak1170x25So, Why Haven't You Listed With Coldwell Banker Elite? Coldwell Banker Elite has been the number one real estate firm in Fredericksburg for many years and the number one Coldwell Banker in Virginia for 12 years running!  Last year we sold over 1300 homes in the Fredericksburg area.  Our commitment to sellers and buyers is unparalleled, as is our commitment to innovation.  We know that 88% of home buyers scour the internet for information about homes for sale and we want to make sure that our client's benefit from all the internet has to offer.  Our agents are among the best trained, experienced and supported group in the industry. Let experience and technology work for you!  The Associates at our trusted local and national brand is ready and willing to meet with you, listen to your needs and give you the advice you need to successfully sell your home!Give us a call at (888) 457-4080 or fill out the form below to find a Professional to work for you!