Homebuyers are increasingly looking for Smart Home technology because it gives them the opportunity to take a more proactive role in the maintenance and security of their most expensive investment. As more buyers demand smart home features, these basic products will become de rigeur for new listings. Coldwell Banker teamed up with CNET to create the first-ever standardized definition of a "smart home." The official definition is:
A home that is equipped with network-connected products (aka “smart products,” connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing functions such as temperature, lighting, security, safety or entertainment, either remotely by a phone, tablet, computer or a separate system within the home itself.
In order to be categorized as a smart home, the property must have a smart security feature that either controls access or monitors the property or a smart temperature feature, in addition to a reliable Internet connection. It must also include at least two additional features from this list:
• Lighting (smart light bulbs and lighting systems)
• Safety (smart fire / carbon monoxide detectors and nightlights)
• Entertainment (smart TVs and TV streaming services)
• Appliances (smart refrigerators and smart washer / dryers)
• Heating / Cooling (smart HVAC system, smart fans or vents)
• Outdoors (smart plant sensors and watering systems)
• Security (smart locks, smart alarm systems or cameras)
• Temperature (smart thermostats)
Homes that meet all of our requirements are able to be marketed as a "Smart Home" on Coldwell Banker's corporate site, giving your home the absolute most online exposure. Check out Coldwell Banker's dedicated Smart Home site.
Protect Your Nest
The Nest Protect smoke and carbon monoxide alarm integrates with the same app and keeps you informed about the air quality in your home (and lets you hush false smoke alarms from your phone during any cooking disasters). The Nest Cam indoor security camera can be mounted almost anywhere and lets you keep an eye on everything going on at home while you’re away. Whether you’re checking in on Fido or making sure your school-age kids got home safely, it’s always nice to be able to keep an eye on things!
The Nest Learning Thermostat, one of the breakout stars of the smart home tech world, learns the temperature you like and adapts to your schedule. As it learns your preferences, the Nest Thermostat saves customers an average of 10-12% on heating bills and 15% on their cooling bills, which means it usually pays for itself in under 2 years. One of the best features about the Nest Thermostat is that it can be controlled remotely from an app on your phone, so you never need to worry if you left the heat blasting before you went on vacation!
Lock It Down & Light It Up
One of the most popular smart locks is the August Lock and it's associated hub, the Connect, which makes getting locked out or loaning a key to a handyman a thing of the past. The August Smart Lock can lock and unlock your deadbolt, create virtual keys for guests and keep track of who comes and goes, all from your phone.
The Lutron Caseta Wireless Lighting Starter Kit controls your lights, shades and temperature from an app. The Caseta Wireless Kit works with most lightbulbs so you can use the ones you already have, and create personalized lighting “scenes” like turning on the lights as you pull in your driveway or dimming specific lights for when you’re watching TV.
Coldwell Banker agents have access to a comprehensive Smart Home Certification class where they learn how each of the most popular smart home products work and how they affect a home's value. These agents are familiar with the most popular smart home hubs, products and the various interactions between systems. If you're looking to buy a home that's IoT-ready or looking to sell a connected home, these agents are best equipped to help you navigate that transaction.
Coldwell Banker’s Smart Home Staging Kit is a huge benefit to our sellers and just another way Coldwell Banker continues to lead the industry with cutting-edge real estate marketing and services for our clients. Not only will homes that have our Smart Home Staging Kit installed be more appealing to millennials, eco-conscious buyers and buyers looking for energy-efficiency as a cost-saving measure, they will also be searchable on ColdwellBanker.com as an actual “Smart Home,” according to the CNET definition.
The ability to purchase the Smart Home Staging Kit is going to be immensely helpful for our busy Coldwell Banker Elite sellers because most sellers don’t have the time to research which smart home tech will actually provide the most bang for their buck. Our sellers will receive a carefully curated collection of the most popular smart home tech for a discounted price of $999—about a $135 savings! All of these products can be installed by any DIY-friendly homeowner but if you’d rather leave it to a professional, we’ve partnered with Pro.com to install the kit for $550.
Most sellers already understand the value of incorporating smart home technology, and purchasing the Smart Home Staging Kit makes sure that they aren't wasting their money on products that will not actually allow their home to be marketed as a “Smart Home.” The Smart Home Staging Kit gives Coldwell Banker Elite sellers a powerful tool to distinguish their property and dollar for dollar, there aren't many improvements you can DIY for under $1000 that will drastically increase your home’s value and marketability like upgrading to a Smart Home.